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The Top 5 Advantages of Custom Web Development

In today’s world, it’s difficult to imagine any business operating without some sort of online presence.

Custom Web Development And, while many businesses have recognised the power of social media by using it as a marketing platform to present their products to the world, this is no longer enough to differentiate you from the competition. This is because almost all businesses, no matter how small, now have a social presence.

Now consider websites. To truly differentiate yourself from the competition, you only need a website that displays your company information and tells potential customers who you are and what you do.

You can create your business website in three ways:

  • Platforms for building websites (Wix, SITE123, 1&1, etc)

  • Content management systems that are open source (WordPress, Drupal, Joomla, etc)

  • Professionally built from the ground up and tailored to your specific business requirements, custom web development

  • Each of these has advantages and disadvantages, but today I’d like to discuss the top five advantages of using Custom Web Development.

1. Individuality

When you use a website builder or CMS software, you’re usually given a pre-made theme to work with, unless you pay to have one custom-built, which can be costly. This theme allows you to place certain elements on pages in predefined styles, which can give the appearance of uniqueness when you’re really limited by the theme’s limitations. As a result, even if you’re creating something unique, it will inevitably resemble the hundreds, if not thousands, of other websites that use the same theme.

There is no theme with Custom Web Development. Your website’s architecture is built to your specifications and has no limitations or restrictions on how the site will look. This means that no two websites will look the same.

This distinction will also set your site apart from the competition, allowing you to design and develop your site around the customer journey and focus on the narrative that your customers are most likely to follow.

2. Speed

Many website builders and CMSs include a plethora of built-in functionality. This is done to accommodate as many different users as possible, allowing these systems and platforms to reach the broadest possible audience. The issue is that every website built on these platforms includes all of this functionality, regardless of whether it is required or not.

Bloatware, as it is commonly known, can not only increase a user’s complexity but also affect the technical structure of the site, affecting the time it takes for the website to load.

Website load times are critical for your business and can mean the difference between landing and losing a customer, especially since many people access the internet via mobile devices and mobile broadband. It’s such a big deal that Google weighed in via the DoubleClick platform, publishing a white paper on how speed affects publisher earnings, revealing that more than half of website visits are abandoned if a page takes more than three seconds to load.

Custom Web Development allows you to completely avoid bloatware and unnecessary functionality. In addition to avoiding unnecessary functionality, building each of your site’s functions allows you to optimise not only the functionality but also the design for these functions, reducing load times even further.

3. Safety

On the internet, website security has always been a hot topic. However, as a result of major security breaches in recent years (Ashley Madison and Equifax are two prime examples), internet and website security has become a major focus for both search engines and consumers. Google Chrome has been configured to automatically warn users if they enter any information on a form hosted on a page that does not have SSL installed.

Even before this year, Google had been advocating for a web that operates under constant SSL, implying that they may consider incorporating SSL into their ranking algorithm. This, however, never seemed to catch on, so instead of penalising website owners for not using SSL, they have placed the risk squarely on the shoulders of websites that accept any form data over non-SSL pages.

4. Flexibility And Scalability

Having a website that can easily grow as your business grows is an important part of going online. As a result, for any business looking to expand in the digital world, having a digital presence built with a system that is both scalable to accept larger flows of traffic and flexible enough to easily add new functionality to the existing platform is critical.

Website builders are neither scalable nor flexible, which means their usefulness for any serious business is limited. When a website built with a website builder reaches the end of its lifespan, the business owner will have no choice but to switch to a CMS or Custom Web Development.

You can create custom web development with scalability in mind. Furthermore, because a project built from the ground up has less dependent functionality built in, it is more adaptable to change because you do not have to work with unnecessary functionality to upgrade your site.

5. Optimized Functionality for Your Company

Building a website should be more than just a marketing and branding exercise. The ability to optimise your website for your business is one of the most important reasons to custom build it. Although open source CMSs allow you to do a lot, getting the functionality to work in a way that is optimised to help your business can be a complicated and expensive process.

Instead of sorting through thousands of functional and design options, you can start from scratch and build exactly what you need. In addition to creating functions that will aid your business processes, you can also create a customer journey that will be more appropriate for your company and customers.

Custom Web Programming journey on your website means that the path from visitor to customer is only as long as it needs to be, with no extra fluff, resulting in fewer visitor drop-offs and, as a result, an increase in conversions from visitors to customers.

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