Customization has also affected the beauty industry it’s a trend cathead the eyes of many customers. The industry is in its development stage for entrepreneurs. The industry is evolving by finding a connection between the particular need and macro trend of the beauty industry technology is contributing to the customization of the industry. The traditional form of the business is changing, companies are now offering more customized products according to the particular needs of the customer. Davines is providing the customer the individual beauty products according to their particular need.
In this article, we are presenting the reasons for customization in the beauty industry.
Customers are more educated:
The concept of customization is far from saturation. The influx of information from social media and the internet has educated the customers. They are familiar with their skin, hair, and body type they are also familiar that everyone has a specific need and wants. They are now turning towards those brands, specifically entertaining their demand.
You can say beauty has been redefined by the customers. Customers are demanding products according to their age, skin, and hair type.
Companies are also turning towards satisfying personal needs, instead of launching products for the whole market. The specification can be seen in the product and services all across the industry. Customers are now critical that one product can’t fit all the age groups and different skin types. They are demanding companies should respect the individual needs and specifications of their needs. The beauty industry is redefining that the old style to present a single product for the whole demographic is not a viable marketing offer anymore.
Consumer behavior, lifestyle, and fashion requirements have changed by far from the past. You can say, there are still the consumer segments still learning about the beauty products, but they are also educated by the company’s beauty blogs and social media.
Companies are using technology for customization:
Companies are using technology to entertain the specific needs of the customer. They are using color technology to match the individual consumer’s skin tone and texture with different shades. Consumer’s perfectly matched the color of their skin, to find the individual product best suited for their skin complexion and type.
Consumers can also interchange exactly what kind of skin they are possessing, and the problem with their skin, to find the exact match for their beauty product for their skin. Beauty companies also use facial recognition technologies to figure out people’s skin in order to match the best product according to their skin type.
High tech consumer analysis:
Companies are using high-tech analysis to give consumers a feeling of personal consultation with an expert. They also recommend a product for a customer accordingly. Customers feel well-satisfied and willing to pay higher to the companies, as they are personally treated by the company.
Companies are using IoT technologies to analyze the user’s skin and hair type and what is perfect for them. Personalized products are producing the best results for the customers, as these products are recommended by the company specifically for a particular customer. The customer finds the instant impact of the product— as these products are perfectly in a match with their needs and wants.
Companies are using the scanning device to analyze the skin deeply, to let the user know exactly what their specific need is. The device scans the skin thoroughly they send the information to an app, to recommend what exactly is the customer’s requirement and how it can be treated. The company then recommends exactly the variety of products the customer can use.
Why some companies are reluctant to adopt customization:
Beauty and cosmetic companies have been providing personalized products for customers for many years, with varying degrees of success. Some companies are still reluctant, in providing the consumers specific products, it is costing them too much they are resisting providing the consumer-specific products.
The main reason is their heritage, to launch a scalable product for the market. The cost of production of individualized products can be damaging for their revenues, but consumers are now willing to pay more for their personalized products. There is now a new breed of consumer’s well-educated, about the advantage of having an individual consumer product. The competition is in the market compelling cosmetic companies to launch personalized beauty products.
Companies providing personalized beauty products face a shortage of supplies as they have to prepare products differently for customers. Considering the fact, the beauty industry is changing and turning towards customization. They are using high-tech technologies, to analyze the specific needs of the customers. The consumers in the beauty industry are demanding for the specific product, still some companies are finding it challenging to produce customized products. The main reason for that is the cost of producing such products. The marketing forces are compelling to turn their intention towards the customized beauty products we will see a totally different beauty in future.