Trade shows, expos and exhibitions are exciting opportunities for brands to stand out, connect with their audience, and generate new leads. But they also come with a hefty price tag, especially when it comes to display materials. Too often, shell scheme graphics are printed for one-time use and discarded after a single event. This not only creates waste but also eats into the event marketing budget.
Modular shell scheme graphics offer a smarter way to exhibit. They are designed to be reused, reconfigured and even redesigned without starting from scratch. In this blog, we’ll explore how businesses can make the most of modular graphics, reduce their environmental impact, and get more value from exhibition printing.
What Are Modular Shell Scheme Graphics?
Shell scheme graphics are display panels used to decorate and brand a standardised exhibition booth structure, commonly seen at trade fairs. While traditional graphics are printed to fit a single event’s booth layout, modular shell scheme graphics are created with flexibility in mind.
These modular graphics are designed in sections, often using lightweight and durable materials like Foamex boards, PVC panels, tension fabric systems or magnetic graphic panels. They can be mixed and matched, rearranged or added to depending on the size and format of the stand at each event.
The true advantage lies in their adaptability. A business attending multiple events throughout the year—sometimes with different booth sizes—can use the same set of graphics in varied layouts. This cuts down the need for reprinting and offers long-term savings and sustainability.
The Benefits of a Reusable Approach
- Cost-Efficiency
The upfront cost of modular exhibition printing may be slightly higher, but the long-term benefits are significant. Instead of investing in new graphics for every event, a brand can reuse the same components across a full calendar of trade shows. With thoughtful planning, one display system can last several years. - Environmentally Friendly
Exhibition waste is a major issue for sustainability, especially when perfectly good graphics are discarded after a single event. Modular shell scheme graphics help reduce waste and promote a greener approach to marketing. Many systems are also recyclable or made from eco-conscious materials. - Easy Assembly and Breakdown
Modular systems are often designed for quick set-up and take-down. With consistent dimensions and user-friendly fittings, these graphics reduce the need for specialist installation teams. This also lowers labour costs and minimises the risk of last-minute mishaps on event day. - Consistent Brand Identity
When you’re attending multiple shows, maintaining visual consistency across your booths is important. Modular shell scheme graphics ensure your brand looks polished and professional every time—regardless of the venue or stand shape.
Example Use Case:
A tech start-up attending 10 exhibitions in a year used a modular system with changeable product panels. Only the product details were updated for each event, while the base design stayed consistent. This saved them 40% in display costs over the year and ensured cohesive branding at every venue.
Redesign vs. Reprint – What’s the Difference?
One of the smartest features of modular systems is that they allow for redesign without needing a complete reprint.
Redesigning can involve:
- Swapping out a panel with an updated message
- Adding magnetic or Velcro-backed stickers with new promotions
- Overlaying dates or venue details with temporary graphics
This approach avoids waste and keeps your graphics looking fresh. If your branding evolves, you can simply redesign a few panels instead of starting again. This offers both budget flexibility and creative freedom.
Planning Ahead: Designing with Reuse in Mind
To make the most of modular shell scheme graphics, it’s important to plan with long-term use in mind.
Design Tips for Reusability:
- Avoid Time-Specific Content: Don’t print dates or show names directly onto the graphics. Use detachable signage for such details.
- Stick to a Modular Grid: Design graphics in segments (e.g. 1m wide panels) that can be moved or replaced individually.
- Keep Messaging Universal: Use broad, brand-level messages rather than campaign-specific ones.
- Allow Room for Change: Design sections that can be updated seasonally or product-wise without disturbing the whole display.
Also, when working with your design and exhibition printing team, communicate your intent to reuse graphics. They can guide you in selecting materials and finishes that last longer and maintain vibrancy over multiple uses.
Storage and Transport Tips for Modular Graphics
Once your modular graphics are created, proper storage and handling are key to ensuring their longevity.
Top Tips:
- Use Proper Storage Cases: Many suppliers offer padded transport cases to keep panels safe during transit.
- Store in a Clean, Dry Environment: Humidity and heat can warp panels or cause printed surfaces to fade.
- Label Panels Clearly: To make setup easier, label each panel and store them in logical order.
- Handle with Care: While materials like Foamex and PVC are durable, repeated careless handling can cause dents or scratches.
Efficient storage and careful transport extend the life of your graphics and maintain their professional appearance.
When to Redesign, When to Retire
No matter how well you care for them, graphics will eventually need updating. But how do you know when it’s time?
Redesign If:
- Your branding has changed (logo, colours, messaging)
- You have a new product to showcase
- Your target audience or market focus has shifted
Retire If:
- Panels are faded, scratched or bent
- Mounting systems are damaged
- Print quality no longer reflects your brand standard
The good news is that with modular shell scheme graphics, you may only need to replace part of the display. That’s another reason why they’re such a smart long-term investment.
Add-On Elements That Boost Reusability
Enhance your modular booth with accessories that provide flexibility and interactivity:
- Digital Screens: Use them to update messages, showcase videos or switch languages
- Tablet Holders: Great for gathering visitor data or displaying rotating presentations
- Velcro Boards: Add temporary information, offers or brochures easily
- QR Codes: Include dynamic QR codes that can be changed digitally to link to current offers or lead forms
These elements allow your display to evolve over time without changing the structure or base graphics.
Conclusion
Modular shell scheme graphics offer a smart, sustainable solution for modern exhibition design. These reusable displays help businesses maintain brand consistency while adapting easily to different layouts and events. Ideal for both start-ups and seasoned exhibitors, modular graphics reduce costs and environmental impact without compromising on visual appeal. By planning designs with reusability in mind and investing in quality exhibition printing, companies can maximise their marketing budget.
For those looking to enhance their exhibition presence with professional, flexible shell scheme graphics, VC Print provides customised solutions that blend creativity, quality, and value—ensuring your brand stands out at every event.
