Does Google Uses Domain Authority?

Does Google Uses Domain Authority?

Domain Authority is a score developed by Moz that shows the performance of the websites on the search engine.

Domain Authority of a website can be enhanced for better SERP rankings on search engine by using the guides.

But the question is does google use domain authority for better ranking in search engine?

In this blog, you will get complete information about the Domain Authority and the proof to know whether it is used by Google to rank the website.

Firstly, you should know about the Domain Authority and its use which is a metric built by Moz.

According to the Moz, the domain authority score is a search engine ranking score that does prediction about how the website is going to rank in Search Engine Result Pages (SERPs). Generally, the domain authority of a website shows how important the website is on the search results.

The score of Domain Authority (DA) ranges at the scale of 1 to 100. A good Domain Authority score is from 50 to 60 and the DA score from 60 to 100 is considered as excellent.

The Domain Authority is calculated by using machine learning technology and the multiple factors that includes the total number of links, linking root domains, and other factors.

Most importantly, “Does Google Uses Domain Authority?” The answer is No, Google doesn’t use the Domain Authority for ranking the websites on the search engine. The Domain Authority (DA) score is used to get the information about the performance of the website.

This question came because several articles mention Domain Authority as a search engine ranking score and shows it as a predictor about how a site will perform in SERPs when searched on the internet. Due to this, some people think that Domain Authority is used as a ranking factor for Google search engine.

Proof that proves Google doesn’t use Domain Authority as a ranking factor.

The website of Moz states that Domain Authority doesn’t affect on Google rankings.

The statement by Moz is “Domain Authority is not a Google ranking factor and has no effect on the SERPs.”

From the above statement it is clear that the search engine Google doesn’t use the Domain Authority to rank the websites on the search engine.

The domain authority score can be calculated DA PA Checker tool that doesn’t have any effect on SEO ranking as it only shows the working status of the websites.

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